Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine ( search marketing ). SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

SEO

As an Internet marketing strategy ( search engine marketing ), SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Smart Ranking Methodology Zoap Smart Ranking toolset includes over twenty SEO and internet marketing tools designed to help with every aspect of search engine optimization,including on-page targeting,off-page linkage,site crawl ability,competitive analysis,rank checking,keywords suggestion,auto ranking report and Report Analysis.

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